Which? Travel Magazine

project

• While freelancing at Which? I was asked to undertake a complete redesign of Which? Travel Magazine (previously Which? Holiday). I had creative ownership of designing a more aspirational magazine that nodded towards 'bucket-list' destinations, while still fulfiling its consumer-focused editorial on value and quality for its subscribers.

• I art directed the first three issues, undertook all photographic research, illustration commissions and map creation.

outcome

• The redesign resulted in an increase in subscriptions, and saw me retained for further design projects. 

• Illustrations shown below were commissioned from Tim Ellis and James Taylor, or edited from Getty stock imagery.

A Which? Travel cover about travelling to Australia A Which? Travel spread about travelling to Australia A Which? Travel spread about travelling to Australia A Which? Travel cover about travelling to coastal Spain A Which? Travel cover about planning a round-the-world trip An illustrated Which? Travel spread about car hire A Which? Travel spread about all-inclusive holidays A Which? Travel ferry customer satisfaction survey An illustrated Which? Travel spread comparing travel websites An illustrated Which? Travel spread about airport to city travel options A Which? Travel spread about winter sports insurance A Which? Travel spread about Which? customer travel advice A Which? Travel opening page for a customer questions section A Which? Travel cartographic spread showing the major round-the-world routes A Which? Travel spread about walking holidays An illustrated Which? Travel spread comparing guidebook brands A Which? Travel page comparing rucksacks